Write the first Korea Web3 GTM brief

Define the product and objective

Document the available product, the Korean audience and the purpose of the assignment. Distinguish product adoption, community education and business-partner development rather than treating them as one undefined growth objective.

Research the market

Research the relevant Korean ecosystem, competing projects, audience discussions and channels. When on-chain information is relevant, distinguish what the data shows from assumptions about user intent.

Develop the local message

Explain the central use case and product differences in Korean. Go beyond literal translation by accounting for audience knowledge, necessary context and the actual user journey.

Choose the workstreams

Choose creator, PR, search, paid, community, event or partnership work based on the research. Agree deliverables, responsibilities, timing and costs before execution.