PROGRAMS
Different objectives.
A considered local plan.
These are examples of how an assignment can be structured. They describe service formats, rather than completed client projects or promised results.
ENGAGEMENT FORMATS
Start at your current stage.
Product launch
For a team entering Korea with a defined product. Start with audience research and messaging, then sequence creators, onboarding and a community conversation.
Community activation
For an existing Korean audience that needs a clearer product conversation. Connect FAQs, moderator coverage, an AMA and a recurring participation plan.
Partner development
For a business with a specific Korean use case. Build a counterpart shortlist and cooperation brief, then coordinate outreach and follow-up.
KBW or Seoul event
For a team bringing people together in Korea. Choose the audience and event format, then plan programming, registration and post-event conversations.
SCOPE & TIMING
Agree the work before delivery.
A proposal sets out the audience, deliverables, schedule, dependencies and owners. Research, production, media spend, venues and specialist involvement are itemized as relevant to the assignment.
YOUR NEXT KOREA ASSIGNMENT
Let’s define your next move.
Tell us about your product, audience and objective. We will propose a scope, deliverables and responsibilities.
Discuss your project