The brief
Bybit needed a local approach to Korean traders, including market positioning, communications and community support in a market served by established domestic exchanges.
What we ran
The engagement addressed product understanding and participation among Korean traders. Promotions, VIP programs, gaming partnerships and local support formed the delivery scope.
- Promotions and product activity for Korean users
- Built a VIP program for high-volume Korean traders
- Partnered with Korean esports and gaming
- Developed comprehensive Korean support
Result
1,200+
VIP users
Historical result reported by ium Labs
Based on the public project record. Figures are historical reported results, not independently audited outcomes.
Reporting dates, qualification criteria and activity-level attribution are not published.
Reporting period not stated in the published record.
Sources
- ium Labs project recordiumlabs.io/work/bybit (opens in a new tab)Record scope: Historical project records, not independently audited outcomes.
- Photo 1Guests watch a presentation at a Bybit event · ium Labs project film (opens in a new tab)
- Photo 2Guests at a Bybit event · ium Labs project film (opens in a new tab)
- Photo 3A conversation at a Bybit event · ium Labs project film (opens in a new tab)