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NO. 12 / Market structure / FULL PAPER

Users Up, Liquidity Down

Korea’s audience can expand while liquidity weakens. The divergence changes what different products should measure and fund.

Series period 2025.12Published 2026-10-18Updated 2026-10-194 min read

The series period is a retrospective topic label, not a historical publication date. Source observation and publication dates are identified separately. Full English edition updated on 19 October 2026.

Users Up, Liquidity Down · CryptoBridge Korea Research 12
In this paper
  1. Key findings
  2. More eligible users, less cash and trading
  3. Normalization makes the divergence visible
  4. Implications for a Korea entry budget
  5. Why a December topic uses first-half data
  6. A larger denominator changes the apparent average
  7. What evidence is needed next?
  8. Scope & limitations
  9. Sources

Key findings

  1. Korea’s first-half 2025 survey shows more eligible users alongside lower cash balances and turnover.
  2. Audience size and intensity of capital deployment can move in different directions.
  3. Ratios of aggregate statistics are not observed individual behavior.

More eligible users, less cash and trading

The September 2025 FSC comparison shows eligible users rising from 9.70 million to 10.77 million. Won deposits fell from KRW 10.7 trillion to 6.2 trillion and average daily trading from 7.3 trillion to 6.4 trillion. Audience expansion and weaker capital intensity occurred together. [1]

Neither a simple growth nor decline narrative fully describes this combination. New accounts can coexist with lower balances or activity among existing participants. Public aggregates cannot identify each cause’s contribution.

FIGURE 01Comparison values from one release
MeasureH2 2024H1 2025Direction
Eligible users9.70 million10.77 millionUp
Won depositsKRW 10.7 trillionKRW 6.2 trillionDown
Average daily tradingKRW 7.3 trillionKRW 6.4 trillionDown
Holdings below KRW 1 million6.84 million users8.04 million usersUp

FSC, 30 September 2025. Users and balances are half-year-end stocks; trading is a daily average. Provider-submitted survey data, not nationally approved statistics. [1]

Normalization makes the divergence visible

Setting H2 2024 to 100 produces indices of about 111 for users, 58 for deposits and 88 for turnover. This compares directions without adding incompatible units.

It does not establish lower user quality. Large-balance participants, prices, events or activity elsewhere could influence the aggregates. An index describes the phenomenon, not its cause.

FIGURE 02H2 2024 = 100
Eligible users111
Won deposits57.9
Daily trading87.7

CBK calculations from the FSC comparison: 10.77/9.70, 6.2/10.7 and 6.4/7.3 × 100. [1]

Implications for a Korea entry budget

Broad awareness and helping an existing audience use a product respond to different conditions. More reachable people can coexist with less willingness to deploy funds. Better awareness metrics do not justify proportionate increases in trading-oriented spending.

Capital-light information, community and workflow products can still create value when turnover weakens. National liquidity is not the demand metric for every service.

Why a December topic uses first-half data

Ignoring publication lags inserts unavailable information into historical decisions. This December 2025 topic uses the earlier-published H1 survey to analyze a structural divergence, not to describe every subsequent market condition.

Later releases can revise comparison values. Calculations here consistently use the September release’s own table rather than stitching together different vintages. Consistency can matter more than time-series length. [2]

A larger denominator changes the apparent average

Dividing deposits by eligible users gives roughly KRW 1.10 million and KRW 0.58 million. It does not show that a typical person withdrew KRW 0.52 million. The composition of new and existing users and the balance distribution are unobserved.

A few large holders reducing funds while many small holders join could generate the pattern. So could modest reductions across many accounts. Interpretation should remain at the resolution the evidence supports.

FIGURE 03Recalculate without inventing individual behavior
InterpretationH2 2024H1 2025
Deposits / eligible usersAbout KRW 1.10 millionAbout KRW 0.58 million
What it isRatio of published aggregatesRatio of published aggregates
What it is notObserved average withdrawalNew-customer investment budget

Recalculated from the 30 September 2025 FSC comparison. Not individual observations. [1]

What evidence is needed next?

Product decisions need cohort behavior, balance distributions and the roles of new and existing users. Where public data cannot provide them, appropriately scoped interviews or consent-based product records may help. Identify the gap rather than converting a national statistic into an individual preference.

The same discipline remains useful if users and liquidity rise together again. Keep denominators and observation rules consistent across favorable and unfavorable markets.

Scope & limitations

Individual provider and customer observations are unavailable. Aggregate indices do not establish personal behavior or causes of overseas capital movements. Stock dates and trading-flow windows remain distinct.

CryptoBridge Korea analysis based on public materials. Source facts are distinguished from interpretation and hypothetical calculations. References to organizations or projects do not imply their sponsorship or review of this paper.

Sources & scope

  1. FSC / KoFIU, H1 2025 Virtual Asset Service Provider Survey ↗2025-09-30 · Accessed 2026-10-18H1 2025 and end-June balances. Comparative values are taken from the same release.
  2. FSC / KoFIU, H2 2024 Virtual Asset Service Provider Survey ↗2025-05-20 · Accessed 2026-10-18H2 2024 and end-December balances. Distinguish original releases from later revisions.