Korea GTM strategy

Agreed scope
Understand crypto audiences
Market evidence
Korea market research
Shared brief
Local positioning
Delivery sequence
Korea launch preparation
Korea GTM strategy

Korea market research
Research Korea’s crypto ecosystem, competing projects and audience channels to understand local questions and demand.

Understand crypto audiences
Distinguish traders, builders and community participants by their use cases and the information they need.

Local positioning
Adapt the proposition to local audience needs, connecting the product’s relevance and differentiation with research findings.

Local channel planning
Assign clear roles to X and YouTube creators, Naver search, Telegram and Kakao communities around the campaign objective.
Korea launch preparation
Local channel planning

Service scope
KOREA GTM STRATEGY
Illustrative planning scope
Content and channel planning
Planning areas
Project brief
Audience and message priorities
Channels and review owners
Agreed project scope
Timing agreed per project
Work periods agreed together
Work phases agreed together
Audience and channel research
Distinguish traders, builders and community participants by their use cases and the information they need.
Individually scoped
Individually scoped
Audience context
Distinguish traders, builders and community participants by their use cases and the information they need.
Review first
Scope to agree
Open questions
Record evidence and open questions
To be discussed
To be discussed