WEB3 RESEARCH & BUILDER GTM

WEB3 RESEARCH & BUILDER GTM

Connect technical value to Korean use cases.

Explain infrastructure and protocol capabilities through problems and examples Korean builders and users understand. Connect market research, Korean technical content, community programs, and partner discovery in one entry plan.

Explain infrastructure and protocol capabilities through problems and examples Korean builders and users understand. Connect market research, Korean technical content, community programs, and partner discovery in one entry plan.

World: Orb at the joint event

Who needs it in Korea?

Who needs it in Korea?

Start with the user

Developers, ecosystem projects, and everyday users need different explanations. Identify the first Korean audience to engage, then research alternatives, adoption barriers, and required support materials.

Developers, ecosystem projects, and everyday users need different explanations. Identify the first Korean audience to engage, then research alternatives, adoption barriers, and required support materials.

01

Research

Map Korean ecosystem projects, communities, and competing approaches. Separate public research from observations gathered through conversations in a practical market brief.

02

Localize

Prepare Korean product explanations and user journeys. Review terminology, getting-started guides, and presentation materials with the project team to explain capabilities and limitations accurately.

03

Connect

Prepare relevant proposals for technical communities, creators, and potential partners. Route questions from content, AMAs, and meetups to the product team for follow-up.

Map the Korean ecosystem

Define research across chains, infrastructure, applications, and communities. Map active channels and interests to decide the initial order of engagement.

Define research across chains, infrastructure, applications, and communities. Map active channels and interests to decide the initial order of engagement.

01

Localize technical explanations

Extract the concepts Korean users need from whitepapers and product materials. Explain purpose and practical steps rather than translating literally, and confirm terminology with the team.

Ethereum official Korean product explanation

02

Builder content and education

Structure tutorials, project explainers, and technical Q&A for Korean builders. Link documentation and examples to official project resources and assign responsibility for updates.

Korean crypto broadcast channel: Coinboys

03

Communities and AMAs

Collect development questions in advance and connect technical speakers. Prepare Korean run-of-show materials and replay summaries so explanations remain useful after the live session.

Public Kaia AMA room on X Spaces

04

Conversations with potential partners

Research Korean teams with relevant joint use cases. Document requirements and technical review items to define the next discussion without assuming adoption.

ondo: public project film frame

05

Turn market observations into a plan

Organize research into messaging, content, channels, and collaboration candidates. Pair priorities with materials and owners so the global team can continue the Korean program.

Bar chart of trading volume on South Korea's won exchanges, Q4 2025 vs Q1 2026: Upbit 81.7 to 62.6 trillion won, Bithumb 38.7 to 26.2 trillion won, all five major exchanges 125.2 to 98.1 trillion won

A foundation for local entry

Clear use cases

Explain which user problem a capability addresses rather than listing features. Distinguish confirmed use cases from ideas still being evaluated.

Connected Korean materials

Align terminology and links across introductory content, documentation, and FAQs. Review related materials when announcements or product information change.

Ongoing local feedback

Group questions from content and events for the project team. Use confusing concepts and adoption friction to improve subsequent explanations and support materials.

Korean entry shaped around your project stage

Korean entry shaped around your project stage

Infrastructure and protocols

Prepare Korean materials explaining the technology’s role and integration requirements. Shape discussions around the questions potential teams and developer communities need to evaluate.

Prepare Korean materials explaining the technology’s role and integration requirements. Shape discussions around the questions potential teams and developer communities need to evaluate.

Applications and products

Review how Korean users discover and begin using the product. Connect usage guides, community information, and creator explainers to prepare the first experience.

  • Explain the product at the level the target builder needs

  • Apply repeatable QC requirements before delivery

  • Write the positioning brief — audience. Identify who needs this information and what they already know. Explain the unfamiliar terms before asking for a decision or a next action.

World × peaq: Co-branded robotics display counter, KBW 2026

Ecosystem expansion

Propose collaborations that distinguish developer, community, and media roles. Agree on schedules and responsibilities for concrete activities such as joint content and meetups.

  • Agree the product terms and explanation structure

  • Review the next decision — audience. Identify who needs this information and what they already know. Explain the unfamiliar terms before asking for a decision or a next action.

  • Define the decision — ownership. Name the owner of the draft, the factual reviewer and the final approver. Resolve conflicting edits in one shared version before distributing the material.

Polygon Connect · Panel discussion

Korean launch preparation

Check product information, Korean materials, and official channels before launch. Coordinate owners and response plans for announcements and campaigns.

Check product information, Korean materials, and official channels before launch. Coordinate owners and response plans for announcements and campaigns.

Market research brief

Korean messaging direction

Content and channel plan

Partner review criteria

Local execution schedule

Scope agreed for each project

Plan your next step in Korea

Share your product materials and questions about Korea. We will identify which research, content, community, or partnership work should come first.